Author Archives: Alan Atherton
Author Archives: Alan Atherton
There is no better place to upgrade your knowledge in the sphere of digital and email marketing and web design than a conference. That is a perfect opportunity to find all people from this world in one place. For example, one of the biggest conferences of this type would be the Annual State of Search Conference which is commonly known as the most popular and premier search marketing conference.
It hosts attendees from all over the world, the best digital marketing experts and specialists and other professional and business people who are into the latest technology and the ways how they can implement it into their own business strategies.
Everything is digital these days. Knowing how to harness the power of digital marketing and use it to your advantage is what will make sure to get and stay on top of this business game. But digital marketing is not only about business, it is about art and creativity and knowing what the public wants and how to give it to them.
That is exactly what a digital marketing conference is for. Getting the tickets for such an event will ensure many things among which the most important are actionable tactics and tips how to get from the beginner level to the advanced and skilled digital marketing master that puts his thoughts to reality with a few clicks.
This conference will put you and your business on the path to prosperity. It will give you the necessary skills, expertise and knowledge how to improve your existing online marketing strategy and become even more successful at what you do. Your business exists to provide some services to those who need it. By creating a good and effective digital marketing strategy and campaign, you are doing the best you can to reach out to those customers.
Get the tickets to the Digital Marketing Conference and earn your chance to learn from the best minds in digital marketing. Find out the best ways to discover the latest tactics and educate yourself about the advantages of doing your business online.
The founder and director of Information Architects, Oliver Reichenstein is a man with a vision. By putting together two different cultures, European and Japanese, he managed to create his own digital marketing signature that has quickly taken the world by storm, putting him and his company on the number one place in the design marketing world. His iA design agency has offices in Berlin, where the main base is, Zurich and Tokyo.
It was not before he moved to Tokyo that he realized that there was something more, that he could implement in his current methods and techniques in order to refresh things a bit and come up with something new that would be more appealing to the clients. It was that realization that made him what he is today, one of the most successful men in the world of marketing.
The usual trade of his agency is marketing consultancy and web design where they always represented a bit of an odd concept that made them look different from the others. When he decided to move on with app development, it was more than clear that usual trade concept needs to change. Out with the old and in with the new. Refined typography and sparse visuals is a perfect combination that allows enhancing focus on the message that you have to deliver.
User interface design and typography along with the visuals are the three main points of each digital marketing campaign. By combining the three, you are making sure that the campaign will be successful. Understanding what it takes for a successful digital marketing campaign is understanding how people and things work behind the words. It is a way how you interpret everything you encounter.
People decipher visual clues from a campaign to see beyond the words and understand its true meaning. To do this, you need to create something visual but with words. Something that will make the people see the words visually representing what they describe. The key to doing this is typography. Understand typography and you will understand what people actually really want and need.
Simple web design can help your business in numerous ways that you probably didn’t even think of. Many companies are doing their business online and they have these e-commerce websites that are swarming with information. Their landing pages are just loaded with too much content and they all tend to look cluttered. They follow a simple logic, the more information we give them on the pages, the more they will buy. Well, unfortunately, it doesn’t work that way.
The customers have become very impatient online and they are the most demanding bunch you can come across in a digital world. While they are browsing and shopping online, they want everything to be quick and available, they want it all right now. If they have to wait, they lose interest faster than they develop it. No one will go through the unnecessarily long product lists and categories when they can use the quick Google search to get what they want.
The design of your web will be a determining factor between whether a customer will or not buy your product. That is why it is normal to assume that having a simple web design will allow a much quicker search for the customers. This is crucial if you are selling products online. Cluttered websites with unrelated content, widgets and useless text are literally meaningless.
But, if you make it simple and on point, a customer sees a product, they like it, click on it and they are there, that would be a lot more efficient and working to your advantage. Instead of giving them as many options as possible, give them fewer options and make it easier for them to focus. Remember the cardinal rule of e-commerce: quicker is better.
Give your customers what they want when they want it in a few clicks and you will have their loyalty by the long shot. Follow three major steps in making your web design simple: simple navigation, one product with a short description per page and a few links leading to a wider description.