Simple web design can help your business in numerous ways that you probably didn’t even think of. Many companies are doing their business online and they have these e-commerce websites that are swarming with information. Their landing pages are just loaded with too much content and they all tend to look cluttered. They follow a simple logic, the more information we give them on the pages, the more they will buy. Well, unfortunately, it doesn’t work that way.
The customers have become very impatient online and they are the most demanding bunch you can come across in a digital world. While they are browsing and shopping online, they want everything to be quick and available, they want it all right now. If they have to wait, they lose interest faster than they develop it. No one will go through the unnecessarily long product lists and categories when they can use the quick Google search to get what they want.
The design of your web will be a determining factor between whether a customer will or not buy your product. That is why it is normal to assume that having a simple web design will allow a much quicker search for the customers. This is crucial if you are selling products online. Cluttered websites with unrelated content, widgets and useless text are literally meaningless.
But, if you make it simple and on point, a customer sees a product, they like it, click on it and they are there, that would be a lot more efficient and working to your advantage. Instead of giving them as many options as possible, give them fewer options and make it easier for them to focus. Remember the cardinal rule of e-commerce: quicker is better.
Give your customers what they want when they want it in a few clicks and you will have their loyalty by the long shot. Follow three major steps in making your web design simple: simple navigation, one product with a short description per page and a few links leading to a wider description.